Volker Wulff, CEO of En Garde Marketing, states: “We are also very happy to have Longines at our side as a partner in Hamburg. We are looking forward to the cooperation and can already look back on many joint events in the Derby Park.”

While Longines is internationally renowned for its timekeeping and data handling activities in support of a number of sporting federations and competitions, it has a particularly strong association with equestrian events. In fact, its first official partnership with the thrilling world of show jumping took place in Lisbon, Portugal in 1912.

The German Show Jumping and Dressage Derby is one of the leading equestrian events in Europe. Like Longines, it can look back on a proud history of more than 100 years. A fan favorite, it attracts around 90,000 spectators to the German Metropolitan as well as a global audience of millions of television viewers around the world, which includes the Longines Grand Prix of Hamburg on Saturday.  The 2023 edition of the German Show Jumping and Dressage Derby will take place from the 17^th to the 21^st of May 2023 and Longines will accompany every breath-taking moment of this very exciting equestrian event.

Longines & Equestrian Sports

Longines’ passion for the equestrian world dates back to 1869, when the brand produced its first equestrian pocket watch, displaying a proud horse head. A few years later, in 1878, Longines developed a chronograph movement, fitted in a case engraved with a jockey and his mount.  This was the beginning of the Longines time keeping story, which improved from the measurement of a second in 1878 to the 100^th part of a second today. Longines chose to support equestrian sports as a perfect illustration of its core values: tradition, elegance, and performance.