FEI World Cup™ Finals celebrate their premiere in the Orient
For the first time in the history of the FEI World Cup™, a Final will be held in the Middle East in 2024, namely in the shining capital of Saudi Arabia: Riyadh. For this unique debut, the Arabian metropolis with a population of around 6.5 million has been awarded the contract for both the Longines FEI Jumping World Cup™ and FEI Dressage World Cup™ Finals.
EN GARDE Marketing has been involved as a European cooperation partner from the very beginning of the planning. This is already the fifth World Cup Final to be organised under the wing of EN GARDE Marketing; the last time was in Leipzig in 2022, where the four FEI World Cup™ Finals were celebrated in the disciplines jumping, dressage, carriage driving and vaulting. Together with the agency Blink Experience from Dubai, this exquisite event will be organised.
From 16 to 20 April 2024, the dressage and show jumping elite will thus meet at a historic, highly cultural and meaningful venue. In the impressive and state-of-the-art Riyadh International Convention & Exhibition Center, nothing will be spared to create the best conditions for riders and horses and to celebrate FEI World Cup™ Finals that will go down in the history of equestrian sport.
Official Website: riyadh2024.fei.org
